Plain-English ecommerce glossary
From SKU to GST — definitions for the terms that come up when you're listing and selling online in Australia.
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- ABN (Australian Business Number)
- An 11-digit number that identifies a business to the government and other businesses, generally required once selling moves beyond an occasional hobby.
- Brand voice
- The consistent tone, phrasing, and personality a business uses across its listings and communication, distinguishing it from a generic or interchangeable brand.
- Channel
- A specific place customers can buy from — such as Shopify, Etsy, a marketplace, or a market stall — distinct from the products or listings themselves.
- Cross-listing
- Publishing the same or an adapted version of a product listing across more than one sales channel, such as both Shopify and Etsy.
- Draft product
- A product listing created but not yet published or visible to customers, allowing review and edits before it goes live.
- Dropshipping
- A retail model where a seller lists products without holding inventory, and a third-party supplier ships directly to the customer on the seller's behalf.
- GST (Goods and Services Tax)
- Australia's broad-based tax of 10% on most goods, services, and other items sold or consumed in Australia, relevant to pricing and registration for growing sellers.
- GTIN (Global Trade Item Number)
- A standardised, globally unique number (including barcodes like UPC and EAN) used to identify a specific product, distinct from a seller's own internal SKU.
- Listing
- A single product page or entry on a sales channel, including its title, description, photos, price, and other details a buyer sees.
- Marketplace
- An online platform where multiple independent sellers list products for a shared audience, such as Etsy, eBay, Amazon, or Kogan Marketplace.
- Product feed
- A structured file or data stream listing product details in a standard format, used to sync a catalogue with a marketplace, ad platform, or comparison shopping engine.
- SKU (Stock Keeping Unit)
- A unique code assigned to a specific product variant, used to track inventory and sales for that exact item.
Make more. List less.
Join makers getting their photos, descriptions, uploads, and updates handled for them.
No spam. Just the future of easier selling for makers.