Glossary
Brand voice
The consistent tone, phrasing, and personality a business uses across its listings and communication, distinguishing it from a generic or interchangeable brand.
Brand voice describes the consistent personality behind how a business communicates — the words it chooses, the tone it takes, and the phrases that show up again and again across its listings and marketing.
For makers especially, brand voice is often a genuine point of difference — the story behind a piece, the way materials are described, a signature phrase used across a whole range.
DistroBay keeps your tone, preferred phrases, and style with your product information, helping future listing drafts sound consistent as your range grows. You can still review and change every word.
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