Glossary
Channel
A specific place customers can buy from — such as Shopify, Etsy, a marketplace, or a market stall — distinct from the products or listings themselves.
In ecommerce, a channel refers to a specific place a customer can find and buy your product — Shopify, Etsy, eBay, a marketplace like Gumtree, or even a market stall counted as an offline sales channel.
Distinguishing a channel from a listing matters because the same product can exist as different listings across multiple channels, while remaining fundamentally the same underlying product.
DistroBay usually says 'where you sell' because that is what matters day to day: one product, kept accurate across every shop without repeating the listing work.
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