How to start selling handmade products online in Australia
A practical starting guide covering platforms, pricing, and legal basics for Australian makers.
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Starting to sell handmade products online in Australia involves a few practical decisions most guides skip over — where to sell, how to price, and what's actually required legally before you take your first payment.
This guide covers the essentials for a maker starting out, from choosing a first platform through to understanding when an ABN and GST registration come into play.
None of this replaces proper accounting or legal advice for your specific situation, but it's a solid starting map for a first-time Australian seller.
How to sell handmade products online in Australia
Choose your first platform
Etsy suits sellers wanting built-in discovery; Shopify suits sellers wanting full control over branding and fees.
Check if you need an ABN
If you're running this as a genuine business rather than an occasional hobby sale, you'll likely need an Australian Business Number.
Understand GST thresholds
GST registration generally becomes relevant once turnover exceeds the ATO's registration threshold — check current thresholds on the ATO website.
Price with materials, time, and fees in mind
Include platform fees, packaging, and shipping in your pricing, not just material cost.
Photograph and list your first products
Use clear, well-lit photos and a short note covering materials and process for each product.
Set clear shipping and returns expectations
Australian buyers expect clear shipping timeframes and a fair, clearly stated returns approach.
Frequently asked questions
Do I need an ABN to sell handmade products online?
It depends on whether your selling counts as a business or a hobby under ATO guidelines — check the ATO's current guidance for your situation.
When do I need to register for GST?
Generally once your turnover exceeds the ATO's GST registration threshold — this can change, so confirm current figures directly with the ATO.
Should I start on Etsy or Shopify?
Etsy offers built-in shopper discovery; Shopify offers more control over your store and customer experience. Fees depend on your plan, payment setup, and sales, and many sellers eventually use both.
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