It's tempting to get one shop working well before thinking about a second. Get Etsy humming, or get the Shopify store converting, then worry about anything else later. That focus can be useful, but relying on one company also leaves your business exposed to decisions you don't control.
Search changes, fee increases, policy shifts, or a temporary account issue can affect sales quickly. A second place to buy gives regular customers another way to find you and can reduce the impact when one source of sales slows down. It is diversification, not a guarantee of extra revenue.
For Australian makers, selling in more places does not only mean opening more online shops. A market stall can introduce the product in person, Etsy can bring marketplace discovery, and an independent store can give you more control over the customer experience.
The usual objection is admin. More places to sell can mean repeating descriptions, uploading the same photos, tracking stock, and making the same update several times. DistroBay takes the listing work off your hands, from making photos look their best to keeping product details updated across your shops.
You don't need to open five shops tomorrow. Choose places that suit your buyers and your capacity, keep product information consistent, and measure what each one contributes. With the repeated listing work handled, growth no longer has to cost all the time you meant to spend creating.